Do you have to pay for Instagram ads



These days, it seems like everyone and their mother is on Instagram. With such a wide reach, it makes sense to capitalize on this platform and use it for marketing purposes. But the question is – do you have to pay for Instagram ads? The answer is: it depends.

In this blog post, we’ll discuss the different aspects of paid Instagram ads and explore the advantages and disadvantages of using them. We’ll also provide tips on how to use Instagram ads effectively and provide examples from successful companies who have used Instagram for marketing purposes. By the end of this article, you should have a better understanding of whether or not you need to pay for Instagram ads and how to go about doing so if the answer is yes.

Table of Contents

Section Link
Introduction Go to section
Body Go to section
Tips and Best Practices Go to section
Case Studies or Examples Go to section
Conclusion Go to section
FAQ Go to section

While it is possible to get organic traffic to your Instagram page, there’s no doubt that paid advertising can exponentially increase the potential to reach a large, targeted audience quickly. Paid Instagram ads are a great way to create more awareness for your product and services, build your following, and even drive more sales.

  • Pay to appear in your target audience’s explore page, trending page, or hashtag pages
  • Increase your followers and engagement
  • Drive traffic to your website
  • Generate more leads and sales
  • Measure your success with analytics

Tips and Best Practices

When it comes to using Instagram ads, there are certain tips and best practices that can help you get the most out of your campaign. Here are a few tips to keep in mind:

  • Research and target your audience: Before launching an ad, it’s important to research and understand who your target audience is. This will help you create more effective and targeted ads that will reach the right people.
  • Create eye-catching visuals: Visuals can be the difference between an ad being noticed or overlooked. Make sure to use high-quality visuals that stand out and draw attention.
  • Tell a story: Use your ads to tell an engaging story that connects with your target audience. This will help to build a stronger connection with your potential customers.
  • Focus on one call to action: Don’t try to include too many calls to action in one ad. Focus on one clear call-to-action and make sure it’s clearly visible in the post.
  • Set a budget: When starting out, it’s important to set a budget and stick to it. This will help you to monitor your expenses and make sure you’re getting the best ROI for your money.

Case Studies or Examples

To get a better understanding of how Instagram ads can be used for marketing purposes, let’s look at a few examples of successful companies who have used this platform.

One example is Poundland, the UK-based retail chain. They used Instagram ads to reach a wider audience and drive more in-store traffic. Their Instagram ad featured a “Store Locator” feature that allowed users to find the nearest store, as well as a “Daily Deals” section that featured exclusive offers. This campaign was successful as it resulted in a 10% increase in store visits and a 20% increase in website visits.

Another example is Air New Zealand, the national airline of New Zealand. They used Instagram ads to promote their destination. Their Instagram ad featured a video of a beautiful beach in New Zealand, which was accompanied by a catchy tagline “New Zealand – Where Nature Rules”. This campaign was successful as it resulted in a 4.5% increase in followers and a 6% increase in website visits.


In conclusion, there are many benefits to using Instagram ads for marketing purposes. Not only can it help to increase brand awareness, but it can also drive more website visits and sales. It’s important to remember to research and target your audience, use eye-catching visuals, tell a story, focus on one call to action, and set a budget. Additionally, be sure to check out some of the successful Instagram advertising campaigns that have been launched by other companies so you can gain some useful insights.


Question Answer
Do I have to pay for Instagram ads? It depends. If you’re looking to reach a large, targeted audience quickly, then paid advertising may be the best option.
How can I measure the success of my Instagram ads? You can measure the success of your Instagram ads through analytics. This will allow you to track the reach, engagement, and conversions of your ads for more accurate metrics.
What are some tips for setting up successful Instagram ads? Research and target your audience, create eye-catching visuals, tell a story, focus on one call to action, and set a budget.
What are some successful examples of Instagram marketing campaigns? Poundland and Air New Zealand are two examples of successful Instagram marketing campaigns.
Where can I learn more about Instagram ads? The team at EcomlyAds is highly experienced in all aspects of Instagram ads and can help you create an effective and successful strategy. Visit EcomlyAds to learn more.

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