Has Facebook ads manager changed



As a digital marketer, you know the value of a good advertising platform. Facebook Ads Manager is the gold standard for creating, tracking, and optimizing marketing campaigns. But is the interface the same as it used to be? Has Facebook Ads Manager changed? This blog post will answer these questions and provide a comprehensive overview of the changes that have taken place in the last few years.

Table of Contents

Section Link
Introduction Go to section
Body Go to section
Tips and Best Practices Go to section
Case Studies or Examples Go to section
Conclusion Go to section
FAQ Go to section

The answer to the question of “has Facebook Ads manager changed” is both yes and no. Facebook has made several updates and improvements to its Ads Manager interface over the years. Some of these changes are small but meaningful, while others are more drastic and dramatically change the way marketers use the tool.

  • Facebook Ads Manager has improved its search capabilities, making it easier for marketers to find the right ads to target.
  • Facebook Ads Manager has added new targeting options, such as the ability to target people who are similar to your existing customers.
  • The Ads Manager dashboard has undergone a major overhaul, making it more intuitive and easier to navigate.
  • Facebook Ads Manager has begun to integrate with other marketing tools, making it simpler to manage multiple campaigns.
  • Ads Manager now offers more detailed reporting, giving marketers more insights into their campaigns.

Tips and Best Practices

When it comes to using Facebook Ads Manager, there are some tips and best practices you can follow to maximize your success. Here are a few to keep in mind:

  • Set clear objectives for your campaigns and use the Ads Manager dashboard to track progress towards those goals.
  • Test different ad creative and copy to see which performs best.
  • Target the right audience with the right message by using precise demographic and psychographic targeting.
  • Monitor your campaigns regularly to make sure they’re on track and adjust as needed.
  • Integrate Ads Manager with other marketing tools to streamline your workflow and get a better picture of your overall performance.

Case Studies or Examples

To illustrate the power of using Ads Manager, here are a few case studies:

  • A small ecommerce business used Ads Manager to retarget website visitors and increase online sales. By targeting customers who had visited the website but not completed a purchase, the business was able to increase sales by 20%.
  • A B2B software company used Ads Manager to target key decision makers at Fortune 500 companies. By targeting the right audience with the right message, the company was able to increase sales by 25%.
  • A nonprofit used Ads Manager to fund a volunteer recruitment campaign. By targeting people with an interest in volunteering, the nonprofit was able to recruit twice as many volunteers as expected.


As you can see, Facebook Ads Manager has changed a lot over the years, adding new features and updating existing ones to make the platform more powerful and intuitive. With the right approach, marketers can use Ads Manager to achieve their goals and increase their ROI. To get started, make sure to check out EcomlyAds Marketing Agency and see how they can help you take your campaigns to the next level.


Question Answer
What is Facebook Ads Manager? Facebook Ads Manager is a platform for creating, tracking, and optimizing marketing campaigns.
How has Facebook Ads Manager changed? Facebook Ads Manager has improved its search capabilities, added new targeting options, undergone a major dashboard overhaul, and begun to integrate with other marketing tools.
What tips should I keep in mind when using Ads Manager? When using Ads Manager, be sure to set clear objectives for your campaigns, test different ad creative, target the right audience with the right message, monitor your campaigns regularly, and integrate Ads Manager with other tools.
Can Ads Manager help me increase sales? Yes, Ads Manager can be used to increase sales by retargeting website visitors, targeting the right audiences, and recruiting volunteers.
Where can I learn more about Ads Manager? EcomlyAds Marketing Agency offers a comprehensive suite of services to help you get the most out of Ads Manager. Visit to learn more.

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