Where do Instagram ads appear



In today’s digital world, businesses of all sizes are looking for the best ways to reach their target audiences. With so many options out there, it can be hard to decide what platform to use. One of the most popular and powerful platforms available is Instagram. Instagram advertising provides businesses with the ability to reach the right people, at the right time, and with the right message. But where do Instagram ads appear? In this blog post, we’ll take a look at the different places Instagram ads can be seen, so you can make the best decisions for your business.

Table of Contents

Section Link
Introduction Go to section
Body Go to section
Tips and Best Practices Go to section
Case Studies or Examples Go to section
Conclusion Go to section
FAQ Go to section

Instagram ads can appear in a variety of places, and the locations will depend on the type of ad you’re creating. Generally, Instagram ads will appear in the Instagram news feed, stories, explore page, and even on the profiles of influencers you partner with. Let’s take a closer look at each of these locations.

  • Instagram News Feed: Ads appearing in the news feed are often in the form of posts. These ads will appear alongside organic content posted by other users, so they should be designed to fit the format and look natural.
  • Instagram Stories: Ads appearing in stories should be quick and attention-grabbing. They should also utilize the various features available in stories, such as polls and videos, to engage with potential customers.
  • Explore Page: The explore page is a great place to reach new audiences. Ads appearing on the explore page should be visually appealing and creative to stand out.
  • Influencer Profiles: Working with influencers is a great way to reach larger audiences. Ads appearing on an influencer’s profile should be designed to fit the influencer’s style.
  • Direct Messages: Ads appearing in direct messages are a great way to build relationships with potential leads. Ads should be personalized and catered to the recipient.

Tips and Best Practices

When creating Instagram ads, there are a few tips and best practices to keep in mind. First and foremost, make sure your ad is designed for the format it will appear in. For example, ads appearing in stories should be quick and attention-grabbing, while ads appearing in posts should be designed to look natural. Next, make sure your ad is relevant to the audience you’re targeting. Use demographic and interest-based targeting to ensure your ads are reaching the right people. Finally, keep your ad copy short and to the point. Instagram users are scrolling quickly, so you’ll want to make sure your message is clear and concise.

Case Studies or Examples

To get a better understanding of how Instagram ads work, let’s take a look at a few real-world examples. The first example is from a fashion brand that used Instagram ads to promote their new collection. This ad was placed on the Instagram news feed, utilizing a creative and eye-catching image to draw the attention of potential customers. The ad was targeted to users who had expressed an interest in fashion and the results were outstanding – the ad generated a significant amount of engagement and led to a substantial increase in sales.


Instagram ads can be an effective way to reach potential customers, but it can be difficult to determine where to place them. As we’ve seen, Instagram ads can appear in the news feed, stories, explore page, and even on influencer profiles. In order to get the most out of your ads, it’s important to understand where they will appear, so you can create content that fits the format and resonates with your target audience. If you’re looking for help creating and managing Instagram campaigns, EcomlyAds is the perfect partner to get you started.


Question Answer
What are Instagram Ads? Instagram Ads are a form of sponsored content that appear in the Instagram news feed, stories, explore page, and more.
Who can see my Instagram Ads? Your Instagram Ads can be seen by the audience you specify when creating the ad. This can include people in certain countries, age groups, demographics, and more.
How do I create an Instagram Ad? Creating an Instagram Ad is easy. All you need to do is select the ad format and specify the target audience, budget, and creative. You can create and manage Instagram Ads with the help of EcomlyAds.
What is the best type of Instagram Ad? The best type of Instagram ad depends on the goals of your campaign. For example, ads appearing in stories can be great for quick and attention-grabbing content, while ads appearing in posts can be great for building brand awareness.
Does Instagram Ads cost money? Yes, Instagram Ads cost money. However, you can specify a budget for each ad that fits your particular needs.

Take your Instagram Advertising efforts to the next level with the help of EcomlyAds. Visit to get started now.

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