Which Instagram ads work best



The popularity of Instagram as a marketing platform has grown immensely in recent years. With over 1 billion active users, it’s no wonder Instagram is one of the most effective channels for connecting with customers and growing a brand. It’s essential for businesses to understand which Instagram ads work best to ensure that their budget is being used for the most successful ad campaigns.

Table of Contents

Section Link
Introduction Go to section
Body Go to section
Tips and Best Practices Go to section
Case Studies or Examples Go to section
Conclusion Go to section
FAQ Go to section

Successfully running a successful Instagram ad is an art. It requires the right mix of creativity, strategy, and data. In addition to understanding which Instagram ads work best, businesses need to understand how to optimize their efforts. There are a few key components that can help drive success:

  • Defining clear goals and objectives
  • Creating compelling ad copy and visuals
  • Identifying the right audience
  • Maintaining a consistent brand presence
  • Understanding the performance metrics

Tips and Best Practices

For businesses that want to get the most out of their Instagram marketing efforts, there are a few tips and best practices to keep in mind. Here are some of the most important:

  • Choose objectives, such as awareness, engagement, or conversions. This will help determine the ad format and placement.
  • Create ad copy that speaks to your target audience. Focus on the benefit of using your product or service.
  • Test different visuals for your ads. Use a variety of images, videos, and GIFs to identify what resonates with your audience.
  • Keep track of performance metrics, such as impressions, reach, and cost-per-conversion. This will help you understand what works and what doesn’t.
  • Optimize for mobile devices. Instagram is a mobile-first platform, so it’s important to create ads that are optimized for mobile.

Case Studies or Examples

Case studies are one of the best ways to understand how other businesses are succeeding with Instagram ads. Here are some examples of successful campaigns:

  • Nike Run club ran a series of ads to promote its fitness tracking app. The ads featured athletes tracking their progress via the Nike Run Club app. This campaign drove a 500% increase in app downloads.
  • REI ran a series of ads featuring photos and videos of people enjoying the outdoors. These ads drove an 11% increase in traffic to the REI website and a 6% increase in sales.
  • Target ran an ad campaign that featured people using their products. The ads drove a 4% increase in online sales and a 12% increase in in-store sales.


Creating the right Instagram ad is essential for success. It’s important to know which Instagram ads work best for your particular business and objectives. By identifying the right ad format, audience, and content, businesses can maximize the effectiveness of their efforts and get the most out of each campaign. If you’re looking for help with crafting successful Instagram ad campaigns, the experienced team at EcomlyAds Marketing Agency can help.


Question Answer
What are the key components of a successful Instagram ad? The key components of a successful Instagram ad are defining clear goals and objectives, creating compelling ad copy and visuals, identifying the right audience, maintaining a consistent brand presence, and understanding performance metrics.
What are some tips for optimizing Instagram ads? Some tips for optimizing Instagram ads include choosing the right ad format and placement, creating ad copy that speaks to the target audience, testing different visuals, and optimizing for mobile devices.
What are some examples of successful Instagram ads? Some examples of successful Instagram ads include Nike Run club, REI, and Target.
Who can help with creating successful Instagram ad campaigns? The experienced team at EcomlyAds Marketing Agency can help with creating successful Instagram ad campaigns.

For help crafting successful Instagram ad campaigns, contact EcomlyAds Marketing Agency today!

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